A sip of effective communication
You published a checklist-proof sales page, but sales don’t take off. You create useful blog posts and resources, but nobody finds or shares them. You have built your website with dedication, but users never hang out for long.
When your communication is not sound, your business growth suffers. Do you need expert advice on the best words to connect with your audience and prospects? Let me introduce Elixir.
What is Elixir
Elixir is a consultancy on business communications, designed for solopreneurs and small biz owners. It helps you improve your copy and content to get more from your website or business blog. The consultancy lasts one hour; we meet via Skype, face to face, to resolve the issues that prevent you from showcasing your business and products to you best advantage.
It’s the right fit when you manage a business website or blog, and want to create and curate your own content with more clarity and focus.
What you get with Elixir
Writing for your own business can be tough. At times, you’re simply “too close” (logically or emotionally) to notice the issues that make it difficult for your copy to elicit curiosity and desire in the reader’s mind. With Elixir, you get hands-on advice from a copywriting expert that analyses your website and blog content from a distance – and helps you get back on track.
During the Skype-based consultancy, we can:
- Reorganise your website content to enhance the visibility of sales-generating pages and key information.
- Enhance your internal linking profile to help people navigate through your website, and help them learn more about your services without effort.
- Simplify your copy to help visitors make sense of what you could do for them.
- Refine your copy to highlight your brand’s personality and core values.
- Dig deep into on-page SEO to enhance your chances of getting found online by people who need your products and services.
- Enhance your sales pages to get rid of big and small writing issues that obstruct the buyer’s journey.
- Polish your e-shop window to showcase your products to their best advantage.
- Make sense of your editorial calendar, to help you focus on the blogging and content creation activities that attract the “right kind of traffic” – your ideal clients.
- Design a lead generation funnel to help you convert “the right kind of traffic” into more leads and prospects.
The Elixir process and pricing
- One Elixir (60 minutes of Skype-based consultancy) costs 100 €. You can purchase your consultancy via PayPal, clicking on “Get your Elixir” below. For payments via bank transfer, please get in touch.
- With PayPal, you get an immediate purchase confirmation.
- I get back to you within 24 hours to learn more about your needs. You also receive the invoice for your purchase, and a brief customised questionnaire to zoom in on your communication goals and challenges. To get the most of your Elixir consultancy, fill in your questionnaire with care.
- Once I have your answers, we set a date and time for our one-hour Skype call (on Tuesdays or Wednesdays, usually 10:30am-5pm). Before our chat, I go through your answers and analyse your business website or blog.
- During our Skype call, you get jargon-free answers and spot-on advice on how to improve the style, tone and impact of your copy. We elaborate simple strategies that will help you reach more of the “right people” and showcase your brand’s personality. We resolve doubts, jump over hurdles, and refine your message.
- One week after the Skype call, you get a wrap-up report with tips and easy-to-follow directions that will help you stay on track.