The heart of your online communications

You built your company from the ground up, with dedication and enthusiasm. Now is the time to welcome new visitors and new business. With the right words, attracting new clients will be easier.

Quintessence in a nutshell

Quintessence provides the core of your online presence: A slogan (or a tagline) that incarnates the spirit of your brand. Compelling website copy to help your target audience find you (SEO).

Quintessence is right for you when you:

  • want to build your online presence on solid foundations.
  • need to attract a new audience as part of a rebranding strategy.
  • want to let your (potential) clients know that your business has changed and how.
  • tried to write your website copy yourself… but you’re lost for words.
  • want to increase the visibility of your website and your SEO whilst retaining your brand personality.

What you get

  • A slogan or tagline that highlights your brand identity.
  • Authentic effective website copy that pleases Google and readers alike.
  • The essence of your online communications, in English and/or Italian.

The Quintessence process

Writing for others has to be done responsibly as it has to stay true to your voice. To create your slogan and web copy, I need to know you well. I need to know who you are, what you do, what you love about your business and transform that into words that attract your prospects and win their trust. At the start I will be asking many questions, my work begins by listening to you.


  1. Once you get in touch, we arrange a quick Skype call. During the call, you talk me through your business. We define your communication goals and clarify your needs. After that, I draw up a quote for you.
  2. Is there chemistry between us? Let’s get things rolling. I would like you to fill in a questionnaire, designed to pinpoint the essence of your message and your brand identity.
  3. Once I receive your answers, it usually takes 4 to 6 working weeks to create your slogan options and your website copy. At this stage, I mix and filter ideas; observe your competitors; plan and sort content. In short I distil words to filter base ingredients and produce noble copy.
  4. Your selected slogan and your feedback on the copy are used to refine and polish it all; for readers and search engines alike. The text is next distilled to create the final copy.
  5. Your finalised texts are sent no later than the date we agreed at the start.

What about the price?

Quintessence is a custom-made service. The total price depends on many factors. How many web pages do you need? Do you want a bilingual website in English and Italian? Do you need product pages for your e-shop as well?

Prices start at € 1600.

Frequently asked questions

What is included in the minimum price?

The minimum price is based on 3 slogan options, plus copy for 6 web pages (e.g. Home + About + 3 product or service pages + contact page), in English or Italian.

How much for bilingual website copy (in English and Italian)?

The price of a bilingual website depends on many factors. As an example, some pages may not be relevant for a specific audience, and, therefore, are not translated.

During our preliminary Skype call, we will clarify your needs. I will provide a specific quote based on your requirements.

Can you write SEO-friendly content? Can you help me find my keywords?

SEO is an essential element of website copywriting. It ensures you are found online by the people who need your products. Hence, yes: your web copy will be optimised for readers and search engines alike.

Finding the right keywords for your business, however, is the job of a SEO specialist. Do you need help finding the right person? I can refer a trusted professional.

I want you to write my web copy. Can you help me create my website too?

As a communications alchemist, I master the written word. For website design, I couldn’t do any better than the average person with a free web editor.

Do you need expert help from a web designer? I can refer a trusted professional.

I’d like to write my website copy myself. Can you work on the slogan only? What about the price?

Yes. The pricing for a slogan or a taglines starts at € 700. The typical turnaround for slogans and taglines is 2 working weeks.

I’d like to write my website copy myself. Can you help me create an effective sales page template?

If course. My Elixir service package is just what you need.

You’re Italian, right? Why do you offer writing services in English too?

I obtained a copywriting diploma in English, from an institute in the UK. I received the highest possible grades, which is only possible with native-level language skills.

I also developed a deep understanding of the British market and culture. And to make sure that your English materials are flawless and fit your brand, a little extra for you: a final check by a trusted native professional, at no additional cost.

Box chi sonoAbout me

My name is Alessandra Martelli, I’m a copywriter and translator living in Turin. I help companies thrive on Italian and English-speaking markets by using “the right words” to connect and engage with their audiences.
Get to know me

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