As I was browsing the TED Talks archives for my weekly fix, I stumbled upon The Gift of Words by Javed Akhtar. It’s a sweet witty talk about the power and meaning of words, and why we’re apparently losing our ability to use them to communicate effectively with one another. And it moved me, for it resonates with the deeper reasons why I chose to be a communicator-for-hire.

Golden nugget:

“The more words you have, the clearer your thoughts, and the more clearly you can convey them.”

Enjoy the talk, and the weekend!



Box chi sono

I’m Alessandra, a copywriter and translator based in Turin. I help businesses narrate their ideas with the right form and substance formula. Because communication is alchemy.