With the universe of apps and tools out there, working smarter is an achievable goal. However, it’s important to understand how to choose the business tools that make more sense for you, based on your needs and circumstances. Before clicking on “Buy/download”, consider the five points below.



Why should you use this tool? Which problem does it solve? If you can’t answer within 2 minutes, reconsider your options. Using apps isn’t mandatory. If they won’t improve your current workflows, stick to what works for you.


Last year, I tested 75 different apps and productivity tools for my eBook. Some of them were so basic that they lacked essential functions (e.g. to-do list apps with no reminders). While choosing your tools, make sure they offer all the functionalities you need. Or cry later.


Minimalist invoicing apps are inviting … but if they’re capped at 3 invoices a month, they (hopefully) won’t stick around your toolbox for long. Sometimes it’s best to choose a structured tool right from the start – and scale use as your business grows.


Multi-device accessibility is a blessing when your smartphone or computer goes cuckoo. For online tools and services, double-check OS compatibility.


As you choose your business tools, check whether they offer easy integration with other productivity apps you use (e.g. online calendars, email managers). For customised integrations, browse dedicated services such as IFTTT or Zapier.