Want to boost conversions? Show your audience that you care
“Show them you care” is a phrase we hear a lot when discussing customer relationships, social media, content marketing. And yet, it seems that the meaning got lost in between the urge for sales and list building. Think newsletters. While the goal of newsletters is to...
On proven formulas, writing and inspiration
When Blizzard Entertainment launched Hearthstone in 2014, I was happy. As a deck-building game enthusiast with little time for leisure activities, having a quick alternative to classic Magic: The Gathering looked great. With a much smaller cards database, I could...
January notes: a transformation
A few days ago, I did it. With trembling fingers, lump in throat and all. I registered a new domain name, for MTM Translations as is will soon be no more. It was more intense than expected. And even though I know it’s the right call, I couldn’t avoid the...
December notes: news and gifts
The digital detox ended gently as the first winter snow fell on Turin. Even though the blogs and Twitter have been silent, November was extremely busy and lively – packed with news, and a few surprises for you. What happened in November November was a...
Looking for your writing voice? It all starts with you
October is swiftly passing by, with a cheerful swirl of writing and translation projects on my desk. It’s one of those times of the year again – and my craved-for November detox will be all about prepping for the December madness. One project definitely stood out. A...
I’m Alessandra, a copywriter and translator based in Turin. I help businesses narrate their ideas with the right form and substance formula. Because communication is alchemy.
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