Want to boost conversions? Show your audience that you care
“Show them you care” is a phrase we hear a lot when discussing customer relationships, social media, content marketing. And yet, it seems that the meaning got lost in between the urge for sales and list building. Think newsletters. While the goal of newsletters is to...
On proven formulas, writing and inspiration
When Blizzard Entertainment launched Hearthstone in 2014, I was happy. As a deck-building game enthusiast with little time for leisure activities, having a quick alternative to classic Magic: The Gathering looked great. With a much smaller cards database, I could...
Why your cover letter sucks, and how to fix it
Back from his summer break, John goes on a hunt for new web design clients. As he browses a job board, surprise! Dream Client is looking for freelance help. John knows that he needs to act fast. He puts together his CV and portfolio, dusts off his all-purpose cover...
On freelancing, magic bullets and what it takes to succeed
It’s one of those gift-giving occasions of the year. Your younger self has been waiting for the perfect toy for oh-so-long. You asked for it, you begged for it. You even cleaned your room and helped mummy with her chores. Finally, the big day comes. You unwrap the...
5 inspirational TED Talks every freelancer should watch
TED Talks are a great source of ideas, motivation and inspiration. Speakers come from different courses of life, yet share one ambitious goal: inspiring change. In this post, you can find out about 5 of my favs. Some of them don’t really qualify as TED Talks...
I’m Alessandra, a copywriter and translator based in Turin. I help businesses narrate their ideas with the right form and substance formula. Because communication is alchemy.
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